Fashion Hodge Podge | Tammy Trujillo

SEO Tips Every Fashion Brand Should Follow

As a digital marketer, it pains me to see some awesome fashion brands make some mistakes with their digital efforts that can... 

Burberry’s 3D Campaign – A Brand You Can Stand Behind

Burberry 3D Campaign - 2010 Fall Winter Last week, Burberry pushed boundaries again with its debut of it latest Fall/Winter... 

Burberry Breaks The Barrier – LiveStream, Social Media, & Direct Buying from The Runway

Fashion shows are meant to be “private” events. Hard to believe that just a few years ago we had to wait for WWD... 

Findings, Footnotes, and Fun from FashionCampLA

As Oscar De La Renta said last week, “Online media is increasingly influential in fashion“. This past weekend in... 

Oscar De La Renta Says Online Media Is Influential to Fashion

There is no doubt that @OscarPRGirl is one of the top fashion Twitter accounts. I’ve been following it for over a year,... 

Jimmy Choo’s Foursquare Location Based Marketing Case Study

Jimmy Choo’s @CatchaChoo Foursquare campaign caught everyone’s eye in the fashion marketing world as innovative... 

Fashion Videos – Do You Love Them?

A few weeks ago I attended a Fashion 2.0 Meet Up Session in NYC where the discussion was about Online Video. The discussions... 

Be True to Yourself, Be True to Your Brand

Diesel's Be Stupid 2010 Ad Campaign With Diesel’s marvelous show-casing of testing new digital marketing tactics and... 

What’s the Harm With Celebrity Interns?

Today, Fashionista.com broke news that Lady Gaga wants to intern at Phillip Treacy. While it hasn’t been confirmed if... 

Tales from a PR Intern – Tips I’ve Learned

I haven’t been blogging about my internship as much as I would’ve liked to, but again busy busy busy. As I thought... 

Diesel Dabbling With Digital

Diesel "Be Stupid" Marketing Campaign Brought to my attention the other day by Macala at FashionblyMarketing.me, Diesel... 

Why Celebrities Are Important to Fashion PR

Throughout my internship in New York, I’ve learned that editorials and magazine placement are great achievements for the... 

How the iPad Will Help Evolve Fashion PR

Interview Magazine was the first fashion magazine to jump on the iPad application bandwagon, and boy did they do a fabulous Interview... 

Take A Walk Through Macy’s Garden – Macy’s Flower Show

Michael Kors Boutique during the Macy's Flower Show I havent been to Macy’s in Herald Square in a few weeks, but when... 

A Little Peek At The World of Fashion PR

When I accepted a fashion PR internship in February 2010, I didnt think that I would be getting to do as much as what I am doing... 

The 4 Fabulous Ways of W Magazine’s Marketing Efforts

W Magazine April 2010 Issue - Featuring Jennifer Aniston & Gerard Butler W Magazine may be having editor-in-chief and creative... 

Fashion Brands Take A Stab At Augmented Reality

Fashion Brands Take A Stab at Augmented Reality While the majority of big fashion brands in the U.S are barely getting a grip... 

Twitter Strategies for Every Fashion Company

Twitter Fashion Through my recent experience interning at a fashion brand in NYC, I’ve come to realize that many brands... 

How the Fashion Industry is Embracing Social Media via Mashable

Not that this is revolutionary news for fashion folk who have participated in social media for the past 3 fashion weeks, but... 

Digital Couture – Chanel Mingling with Digital Media

This is a must read for all fashion brands, or even just brands in general. Its the epitome of why and how a fashion brand can...