Fashion PR and Marketing
As a digital marketer, it pains me to see some awesome fashion brands make some mistakes with their digital efforts that can...
Burberry’s 3D Campaign – A Brand You Can Stand BehindBurberry 3D Campaign - 2010 Fall Winter Last week, Burberry pushed boundaries again with its debut of it latest Fall/Winter...
Burberry Breaks The Barrier – LiveStream, Social Media, & Direct Buying from The RunwayFashion shows are meant to be “private” events. Hard to believe that just a few years ago we had to wait for WWD...
Findings, Footnotes, and Fun from FashionCampLAAs Oscar De La Renta said last week, “Online media is increasingly influential in fashion“. This past weekend in...
Oscar De La Renta Says Online Media Is Influential to FashionThere is no doubt that @OscarPRGirl is one of the top fashion Twitter accounts. I’ve been following it for over a year,...
Jimmy Choo’s Foursquare Location Based Marketing Case StudyJimmy Choo’s @CatchaChoo Foursquare campaign caught everyone’s eye in the fashion marketing world as innovative...
Fashion Videos – Do You Love Them?A few weeks ago I attended a Fashion 2.0 Meet Up Session in NYC where the discussion was about Online Video. The discussions...
Be True to Yourself, Be True to Your BrandDiesel's Be Stupid 2010 Ad Campaign With Diesel’s marvelous show-casing of testing new digital marketing tactics and...
What’s the Harm With Celebrity Interns?Today, Fashionista.com broke news that Lady Gaga wants to intern at Phillip Treacy. While it hasn’t been confirmed if...
Tales from a PR Intern – Tips I’ve LearnedI haven’t been blogging about my internship as much as I would’ve liked to, but again busy busy busy. As I thought...
Diesel Dabbling With DigitalDiesel "Be Stupid" Marketing Campaign Brought to my attention the other day by Macala at FashionblyMarketing.me, Diesel...
Why Celebrities Are Important to Fashion PRThroughout my internship in New York, I’ve learned that editorials and magazine placement are great achievements for the...
How the iPad Will Help Evolve Fashion PRInterview Magazine was the first fashion magazine to jump on the iPad application bandwagon, and boy did they do a fabulous Interview...
Take A Walk Through Macy’s Garden – Macy’s Flower ShowMichael Kors Boutique during the Macy's Flower Show I havent been to Macy’s in Herald Square in a few weeks, but when...
A Little Peek At The World of Fashion PRWhen I accepted a fashion PR internship in February 2010, I didnt think that I would be getting to do as much as what I am doing...
The 4 Fabulous Ways of W Magazine’s Marketing EffortsW Magazine April 2010 Issue - Featuring Jennifer Aniston & Gerard Butler W Magazine may be having editor-in-chief and creative...
Fashion Brands Take A Stab At Augmented RealityFashion Brands Take A Stab at Augmented Reality While the majority of big fashion brands in the U.S are barely getting a grip...
Twitter Strategies for Every Fashion CompanyTwitter Fashion Through my recent experience interning at a fashion brand in NYC, I’ve come to realize that many brands...
How the Fashion Industry is Embracing Social Media via MashableNot that this is revolutionary news for fashion folk who have participated in social media for the past 3 fashion weeks, but...
Digital Couture – Chanel Mingling with Digital MediaThis is a must read for all fashion brands, or even just brands in general. Its the epitome of why and how a fashion brand can...
Everyday Fashion
Ok, so its nowhere near being able to wear a leather pleated skirt, but I instantly fell for this Lucy Hale shoot from Who What Wear. The mod-printed blouse and edgy skirt was a great contradiction that I would definitely be willing to test out this coming fall.
The same look could be tested with a different a-line skirt, but I think the key is to make it current is the over-the-knee socks, two-finger ring, and thin metal belt. Brilliantly styled, its great to see practical items used in an editorial. YAY for WhoWhatWear and kudos to Katherine Power and team!
Follow @WhoWhatWear on Twitter.
More Everyday Fashion
- Open Toe Ankle Booties – Summer Fav
- The Sock and Sandal Comeback
- Chartreuse With Envy
- Green Goddess – Alek Wek for How to Spend It Magazine
- Jeffrey Campbell Tribal Print Platforms
- BCBG Tribal Textures
- J. Crew’s Genius Sweat Pant-Skinny Pant
- What I Learned From Oscar Fashion (via Oligoville.com)
- Celebrity Style – Lessons Learned from Lady Gaga
- Everyday Fashion – Embellished Shoulders