UK’s Love Magazine Announces Online Video Issue
I’m an avid magazine reader, so seeing this video for Love Magazine got me really excited. I like the vintage collage of editorial video images. And…they are making an iPad app! Fab. Read More →
Burberry Breaks The Barrier – LiveStream, Social Media, & Direct Buying from The Runway
Fashion shows are meant to be “private” events. Hard to believe that just a few years ago we had to wait for WWD or the Wall Street Journal to give us a recap on what happened at the shows, but with digital media such as Twitter, Facebook, UStream, and LiveStream, the fashion runway show is no longer just for the elite as we saw with Louis Vuitton and Oscar De La Renta recently. Its now for the fans, the consumers, the admirers, the... [Read More...]
Oscar De La Renta Says Online Media Is Influential to Fashion
There is no doubt that @OscarPRGirl is one of the top fashion Twitter accounts. I’ve been following it for over a year, and the account never fails to give me great dish about Oscar or other fashion “must-know” news. But today, Oscar De La Renta and his fashion empire scored more points in the fashion marketing world. ODLR live video-streamed its 2011 Holiday Resort collection on LiveStream, Facebook, and gave updates via Twitter.... [Read More...]
Jimmy Choo’s Foursquare Location Based Marketing Case Study
Jimmy Choo’s @CatchaChoo Foursquare campaign caught everyone’s eye in the fashion marketing world as innovative and ground breaking. I love to see fashion brands embracing new tactics and not being afraid to publish their findings. The best part is that the consumers get to reap the benefits with cool prizes! FashionablyMarketing.me (@fashmarketing) just published the case study from Jimmy Choo’s Foursquare Location Based Marketing... [Read More...]
What’s the Harm With Celebrity Interns?
Today, Fashionista.com broke news that Lady Gaga wants to intern at Phillip Treacy. While it hasn’t been confirmed if her application has been accepted, there already is an uproar online in the fashion world about Gaga being the next “Celebrity Apprentice”. 1) Its a good thing. From a brand perspective, having a celebrity intern at your company is a great thing. You get tons of publicity throughout the entire internship period,... [Read More...]
Diesel Dabbling With Digital
Diesel "Be Stupid" Marketing Campaign Brought to my attention the other day by Macala at FashionblyMarketing.me, Diesel is one of the latest fashion entities to dabble with digital marketing to drive brand interaction and brand awareness. Diesel has always had a quirky edge to their brand messaging and it has been shown with it’s “Faces of Stupid” contest to try to bring quirky, candid, and everyday mishaps of its consumers... [Read More...]
The 4 Fabulous Ways of W Magazine’s Marketing Efforts
W Magazine April 2010 Issue - Featuring Jennifer Aniston & Gerard Butler W Magazine may be having editor-in-chief and creative director changes, but its marketing department is going strong and getting very creative with its efforts. In my Facebook News Stream today, I saw the below post from W Mag. If you use your smart phone and take a picture of any ad in the April 2010 Issue and send to W mag, not only do you sign up for deals through its... [Read More...]
Worried about W Magazine’s WOW Factor
W Magazine Cover Collage from 2007 At first I was excited to see what newly named editor-in-chief Stefano Tonchi would bring to W Magazine. But, now that his plans are to change it from being “fashion obsessed” to “general style” I’m really worried and disappointed. The main reason I love and am dedicated to W is because of its fashion-obsessed artistically created editorial spreads and articulate writing. There... [Read More...]
Legendary Designer Alexander McQueen Passes Away
Such sad news today. Alexander McQueen passed away in his London Apartment at the young age of 40. He was one of my favorite designers, so its incredibly sad to hear this news. He was amazingly brilliant and created designs like no one else. SJP and Lady Gaga were huge advocates of him and his designs, as well as Madonna. Alexander McQueen pushed the envelope in the fashion industry, and I’m definitley going to miss his impact. I hope we... [Read More...]
Digital Couture – Chanel Mingling with Digital Media
This is a must read for all fashion brands, or even just brands in general. Its the epitome of why and how a fashion brand can test and connect with its consumers.Well done Chanel! Fashion 2.0 | Chanel Learns to Think Like a Media Company from The Business of Fashion by Vikram Alexei Kansara …Having created runway videos, a silent film and short video teasers to accompany their Paris-Moscou Pre-Fall 2009 and Paris-Venice Resort 2009-2010... [Read More...]