Mariah Carey Augmented Reality Perfume Ad – Thumbs Down
I usually applaud brands for testing out emerging media, but this augmented reality use for Mariah Carey’s new perfume “Lollipop Bling” gets a huge thumbs down. First of all, is this meant for fans of the board game “CandyLand”? (i.e. ages 1 to 7) Its hard to tell who this ad is targeting since Mariah is in a sexy pose (surprise suprise) but then it looks like Lisa Frank invaded her photoshoot. (Feel free to check... [Read More...]
The First Shoppable Children’s StoryBook (by Ralph Lauren Of Course!)
I’ve been reading tweets from the BlogHer conference all week and kept hearing the buzz about Ralph Lauren’s digital marketing brilliance, but when I saw that the brand created a digital children’s book that was shoppable my jaw kinda dropped. While this book looks cute and whimsical, it has marketing engrained in it from start to finish. The 8 kids in the story are dressed in Ralph Lauren kids gear, hoping to make their mark... [Read More...]
SEO Tips Every Fashion Brand Should Follow
As a digital marketer, it pains me to see some awesome fashion brands make some mistakes with their digital efforts that can easily be fixed. When I’m searching for your “one shoulder dress”, I would hope that all the “one shoulder dresses” on your site show up within your site search results, or better yet, within Google. I’m finding as I shop more and more online that this is not the case, and I end up going... [Read More...]
Burberry’s 3D Campaign – A Brand You Can Stand Behind
Burberry 3D Campaign - 2010 Fall Winter Last week, Burberry pushed boundaries again with its debut of it latest Fall/Winter 2010 campaign that was shot with 3D effects. Amongst the hype online, this video surfaced on Socialites Anonymous and really gave me a positive image of Burberry as a brand. Christopher Bailey, Burberry’s Chief Creative Officer briefly explains the creation and inspiration behind the latest campaign. He describes the... [Read More...]
Burberry Breaks The Barrier – LiveStream, Social Media, & Direct Buying from The Runway
Fashion shows are meant to be “private” events. Hard to believe that just a few years ago we had to wait for WWD or the Wall Street Journal to give us a recap on what happened at the shows, but with digital media such as Twitter, Facebook, UStream, and LiveStream, the fashion runway show is no longer just for the elite as we saw with Louis Vuitton and Oscar De La Renta recently. Its now for the fans, the consumers, the admirers, the... [Read More...]
Findings, Footnotes, and Fun from FashionCampLA
As Oscar De La Renta said last week, “Online media is increasingly influential in fashion“. This past weekend in Santa Monica, CA FashionCampLA proved just that, as industry professionals gathered to discuss online digital media tactics such as augmented reality, QR code campaigns, fashion technology in design and clothes, digital fashion PR, digital look books, and digital fashion laws. It was amazingly organized and moderated by Mashable... [Read More...]
Oscar De La Renta Says Online Media Is Influential to Fashion
There is no doubt that @OscarPRGirl is one of the top fashion Twitter accounts. I’ve been following it for over a year, and the account never fails to give me great dish about Oscar or other fashion “must-know” news. But today, Oscar De La Renta and his fashion empire scored more points in the fashion marketing world. ODLR live video-streamed its 2011 Holiday Resort collection on LiveStream, Facebook, and gave updates via Twitter.... [Read More...]
Jimmy Choo’s Foursquare Location Based Marketing Case Study
Jimmy Choo’s @CatchaChoo Foursquare campaign caught everyone’s eye in the fashion marketing world as innovative and ground breaking. I love to see fashion brands embracing new tactics and not being afraid to publish their findings. The best part is that the consumers get to reap the benefits with cool prizes! FashionablyMarketing.me (@fashmarketing) just published the case study from Jimmy Choo’s Foursquare Location Based Marketing... [Read More...]
Fashion Videos – Do You Love Them?
A few weeks ago I attended a Fashion 2.0 Meet Up Session in NYC where the discussion was about Online Video. The discussions ranged from fashion online video creation, content, distribution, and monetization but the main point was that any video can become valuable and popular if it has a powerful impact on the viewer. Ironically, Katie Hintz at NYMag wrote a piece about fashion films too and questioning if they really do help designers. I... [Read More...]
Be True to Yourself, Be True to Your Brand
Diesel's Be Stupid 2010 Ad Campaign With Diesel’s marvelous show-casing of testing new digital marketing tactics and awesomely executed integrated campaigns, I was inspired to do some reflecting. Going back to my early days of fashion fascination, I remember being compelled and humored by Diesel’s ad campaigns in particularly, the “Future: A Musical You Can Believe In” campaign. I loved that campaign because it made... [Read More...]