While enjoying a break between the Spring 2010 shows at New York Fashion Week, I was luckily enough to be in the right spot at the right time in Bryant Park to get a Project PEP Jimmy Choo Tote Bag.
Jimmy Choo Tote - NYFW 2009
I was hoping for one of infamous YSL totes, but the Jimmy Choo tote definitely surpasses it because of its humanitarian cause. With the tote came a very imporant message:
Jimmy Choo anounces the launch of Project PEP with The Elton John AIDS Foundation. This project is designed to support the funding of the Simelela Centre in South Africa…Jimmy Choo will donate 25 percent of the net sales from Project PEP to The Elton John AIDS Foundation. The Jimmy Choo Project PEP Collection will launch in November 2009.
The tote is not only punk chic, but promotes awareness for a good cause. To learn more about this fabulous tote or Project PEP visit www.JimmyChoo.com and www.EJAF.com.
