There’s nothin’ like a good logo. No words, no slogans, nothing but a single image that acts as a universal symbol for what you created. One small icon can stand for a legacy’s history. There aren’t many brands that have a logo that can go wordless on a blank sheet of paper and still be recognized and coveted, and of course, in fashion – Chanel reigns supreme. There is no mistaking those little “c’s” from anything and anything that has them usually has the stamp of approval from the moment you lay on eyes on it. You can put that sucker on an order of french fries and people will want to buy it (and it’s not b/c those fries are gluten free either). That’s how you know the power of your brand and the importance of what it symbolizes.
It takes more than just a sleek design to make a logo memorable. It takes a community, a meaning, a power greater than just selling a good quality product to someone (however quality does matter too). For your logo to stand for something beyond just your brand, your brand itself needs to stand for something greater. People need to believe that your brand is part of themselves and have an attachment to it. When people believe in your cause and understand and support you in why you are doing what you do, that’s the true power of a brand and its logo. Think about it, and then… go brand yourself.