Was diggin’ around in my inbox and found this oldie but goodie article about how Kate Spade dominates social media platforms. Yes, its a bit old from last year, but it does hold true.
For years I’ve admired the digital team at Kate Spade. They totally get digital marketing, and they have a distinct point of view, stick to their brand voice and brand vision, and aren’t afraid of experimenting on new platforms.
Not everything in their marketing tactics is about sales. This is my kind of marketing. To me, marketing should instill emotion, a connection with a brand that you didn’t have before. When I read “But the non-promotional updates help build customer loyalty and understand the message the brand wants to convey”, I was like ‘that’s what I think’. I’m know that Im not always the customer, but what I do know that i respond better to real conversations, real stories, and points of view, than a promotional message.
It’s not just a great break from the tired broken record of “buy buy buy” (no, not the NSYNC song), but again, its like who wants to hear the same thing over and over again? You wouldn’t do that to your friends right? Why do it to customers?That is all.