Last month some Google dude tweeted “social media is like teen sex“. First, I thought this was one of the most random things to compare a marketing channel to, but then it got me thinking. What is social media like? To me, social media is really like…. making a new friend. It’s awkward at first, you may not know what to say or are nervous what people will think about you. But if you keep the conversation relevant, interesting, and cool, you’ll make tons of friends fast. It you are misleading, flaky (only one post in a blue moon), you’ll loose friends.
Or, if you constantly bombard your new friend with posts & tweets, they’re going to stop hanging out with you because you’re annoying the beegeez out of them. If you talk about stupid meaningless crap all the time and offer nothing to the friendship – no real conversation, nothing interesting – Why keep hanging out right?
Social Media tools are very similar to the telephone or a writing a letter to a friend. It’s just a new way. With enough time and attention that you give a relationship, the better that relationship is. When you love something you’re willing to do anything for it, including tweeting after hours or posting after a crazy-long day. Same thing for friends. Sometimes we go all out just to meet them on their side of town, but we do it because we love hanging out with them. Just like social media, we do it because that’s where our friends hang out and we want to keep those friendships going.
There is no real “marketing trick” to doing social media “right”. It’s different for every person, every brand, every profile. But at the heart of it we are all just real people looking to connect with each other. Que no?