via Viva Magazine (November 2011)
A lot has changed over the past decade in the marketing world. It really hit me when I saw this article that with all these new networks and tools its really only given us the chance to be more connected with one another and have more conversations with people who share the same beliefs.
via Mario Testino for Vogue (February 2011)
Blogs, Facebook, Twitter, Instagram – they’ve all provided us a platform to find people like us and talk about things we love or have in common. Some times I feel like I know some people so well from these platforms and really feel like I know them IRL. Its cool to be a part of community and share your opinions with people who also have the same passions.
via Harpers Bazaar (November 2010)
With this much connection to one another, why aren’t fashion brands really taping in and taking advantage of social media tools to create a community? Yes, there are tons and tons of fashion and retail companies that have a Facebook, and of course Twitter, but most of them don’t truly engage with their community or listen to what their fans really want. Its coupon after coupon, giveaway after giveaway, and all about “me, me, me” when it really should be about getting to know what this group of people want to talk about.
via Mario Testino for Vogue (February 2011)
Now queue the the inspirational quote…”Strongest communites are structured around shared beliefs, emotions, and goals.”
I couldn’t agree more. I find that I get truly excited about a brand or product when they connect with me emotionally. Play off that memory from my childhood, or the wonders of traveling, or the amazing feeling of confidence – and you’ve got my attention.
via Material Girl Magazine by Lara Jade (May 2011)
Why can’t all marketers get that? Isn’t that what we are meant to do? To me, the ”most enduring communites are ones that recognize the commodoties of their audiences & embrace their passions.”
A-ha! This is what makes brands like DVF and DKNY so successful in social media. They both recognize what their girl wants and are open and honest with them. They lean on their “friends” for feedback. They pick up the phone when they call.
via Numero Magazine #128 (November 2011)
People want to talk. People want to voice their loves, hates, and passions. People want you to listen. People want to know they are being heard and hear you talk back. Brands that recognize all the potential power these communites and conversations have, the more they can prosper.
via Viva Magazine (November 2010)
“Marketers should take the time to step back, look at how many things their consumers have in common, and build social presences around what their customers care about and why they are connecting.” Then we’ll all be so happy together.
New Post: So Happy Together http://t.co/8oKWLqop
”Strongest communites are structured around shared beliefs, emotions, and goals.” http://t.co/QOqq5NBY
Fashion brands really need to engage in community and listen to fans’s real needs like people need to connect each other and share their thought together.