The Fashion Internship – Day 4 & 5 – Prepping for the Show

February 14th, 2010 § 0 comments § permalink

Fashion LookBookAll week long I’ve been helping send out samples in preparation for our show this weekend. Saturday was no different. I came into the office and started to work on gathering some images from the Haiti for Relief event that had featured one of our dresses. This was a daunting task as looking through more than a few dozen sites, I only found two sites that featured photos of our gown.

With about 7-8 “To-Do” items on my list, I had to hurry. I made some notes to the town car reservations for the celebrities, which took an extremely long time, since I was on hold twice with the car service. Before I knew it, it was time for me to take some more samples down to Greenwich Village for a celeb attending the show. I dropped those off, which took forever to find in the cold, and was then called on my cell to do a “pick up” of clothes that I dropped off at the MTV Celeb’s house. So, I went to her house to pick up the clothes that she want wearing and got to have a little chat. She was super sweet and pleasant, which I guess I shouldn’t be surprised, but for some reason I was.

Rushing to try to get back to the office because I was worried that I wouldn’t be able to make it back in time, it was already 7pm. I made it back to the office, and rounded some odd tasks here and there, and headed home for the night to look at a few apartments in the city. I left the office around 7:30pm, looked at apartments (which neither was anything special) grabbed some dinner and got a text from another intern.catherine malandrino fall 2010

I first I didn’t think anything off it. We had been texting all evening for guest list names, etc. But then I saw that our manager had wanted one of use to come back to the office to help put together some outfits and drop-off at another celeb’s house. It was about 9:30pm, and I figured that I was the newbie so it should be me to go. So i made the trek back to the office in the cold cold winter, and arrived in our midtown space. The looks for the celeb hadn’t been pulled yet, so I looked through a few of the look books to see what she preference and started going through the fashion closet to find similar styles. I actually had a great time doing this. It was like playing stylist like the good ole days when I worked with models and styled their test shoots. Although it was already past 10pm I didn’t mind.

I got all the items recorded, placed into garment bags and headed down to Tribeca. It was so much farther than I thought. I didn’t get down there (in a cab) till about 11:45pm. The neighborhood was desolate. No one around and it looked like an industrial area. I couldn’t find my direction since it was so dark, but then out of the corner of my eye I saw a man dressed in a nice peacoat come out of a huge garage door. It thought that was odd, so I walked toward the door only to find that it was the address that I needed and the door lead to a gorgeous huge courtyard in front of a luxury condo building. Thank goodness for that man, as I would’ve never found that building. It was uber-disguised especially in the dark night. After my drop off, I ended up getting home around 12:3opm and I was out!

catherine malandrino fall 2010The next day (Day 5) was the show .My manager let me come an hour late to the venue since I worked so late the night before. I got there, and had to get an access badge in order to go backstage and escort peeps back and forth. Of course there is a sassy power hungry girl working the badges and said “Interns don’t get badges”. I responded, “I was instructed to get one”, and she replied “thats not my problem”. All of the other PR interns had badges, and security was getting tighter about letting people rooam the venue. I tried back again, and a different girl was happy to check my credentials and give me a badge. Now, was that so hard sassy girl?

The interns were in charge of handing out the “run of show sheets” and “contact credentials”. So, I had to greet all of the presentaion guests and give them the run of show information. Eveyrhing went as planned. The show was beautiful, celebs showed up on time, and no one wore the same outfit!

Diary of a Fashion Intern – It Begins

February 10th, 2010 § 0 comments § permalink

I’m headed to New York City. Yes, the New York where Frank Sinatra says “if you can make it there you can make it anywhere”, the concrete jungle where dreams are made of…ok I will stop with the song references, but its true.

I’ve been to NYC more than a dozen times for work when I was a model agent and then an intern at IMG Fashion for New York Fashion Week. But this time I’m going to intern at major fashion brand’s PR department working with samples, product placement, media outlets, etc. I’m so excited but nervous at the same time. This is a huge step for me that I thought I would never take. Why now? I have no clue, but I’m going to take it.

I’m going to try my best to tell it like it is. (This isn’t the Hills or the City where I’m going to be having lunch around town every day.)  Stay tuned for the days to get crazy – up first, New York Fashion Week, the last at Bryant Park.

The Fashion Intern – Day 1

February 10th, 2010 § 0 comments § permalink

NYC Snow  - First Day of Fashion InternshipToday was my first official day as a fashion intern, and boy did I choose the wrong day. Of course a snow blizzard roars through Manhattan on my first day, where 1/2 the people I know had their work tell them not to come into the office. I figured, its fashion and people are hard core there is no way that work would be cancelled.

Sure enough I was right. When I got to the 11th floor, it was already busseling with loads of people and I was put straight to work because my manager was in a whirlwind and didnt have time to give me an intro. Literally within 2 minutes of me being in the office I was request to go upstairs to the 12th floor to help prepare the showroom for a video shoot. I and a few other interns helped clear the room, packing boxes full of miscellaneous items, and cleaning tables so they sparkled. I somehow fell in the lovely and awesome task of the accessories wall, which I got to fill with shoes, handbags, belts, and pillows.

I ran up and down stairs, took numerous rides in the elevator to the differnent floors, and then was called to help pull samples to send to Vogue Latin America, NY Mag, and People Magazine amoung some celebrity clientele. This was a bit confusing at first, since I had no training and there were rack and racks of clothes everywhere I turned. But after some help of another intern pal she showed me the ropes for processing loans, returning loans, and how each should be presented. It seems so simple, but it requires a ton of attention to detail and focus.

But of course, I got chosen to face the storm of the century and have to go to the Soho Store to pick up samples for a client.  Thank goodness I bought a month Metro Card pass because I was orginally planning on walking everywhere until snow-magedon began. It was a good thing I did, as it was quite the trip in the snow. Picked up the samples, bundled them up and headed back uptown. For the rest of the day, I sorted through the fashion closet putting together samples for loans. It was such a busy day, but a good day.