I haven’t been blogging about my internship as much as I would’ve liked to, but again busy busy busy. As I thought about how things are going and what I have accomplished thus far I actually surprised to have a few tips to share as this week I saw all my efforts of sample trafficking and contacting editors pay off with placements in Seventeen, Teen Vogue, and InStyle Magazine. Here are a few things I’ve learned:
1) It takes dozens and dozens of sample loans and returns to get one piece covered in press. The saying it takes “10 auditions to land 1 job” is the same for PR product placement.
2) Time and patience are key. Press doesn’t always happen right away especially if its for magazines. Magazine issues are shot months in advance. If you send placements today, sometimes they wont be previewed in the magazine until 4 months for now. So your efforts wont be recognized right away.
3) Time is also of the essence. You have to be thinking PR 24/7 and take immediate action. There is no 9 to 5 job. You get a request you to need to honor it by the deadlines no matter what. ( I remember this happening a lot during fashion week. Remember my 
drop-off in Tribeca at 12am? Or the trek in NY’s worst blizzard in years to pick up a dress for Kyra Sedgewick?)
4) Social Media Matters. It doesn’t matter that you’re not interested in social media if your consumers are. For it to work, you cant simply update your blog, Facebok Fan page or Twitter here and there. It needs to be updated consistently across all mediums and with exclusive content. Fans want to see the behind the scenes of the day to day happenings. Otherwise the content screams in-authenticity and is likely not going to be as successful as it could be. Only pushing out discounts and sales will not get consumers to engage with you. Reacting to people’s comments and sharing of your content will help build a community around your brand.