Its really no secret that Crosby at PR Courture and Red Door Interactive knows her Fashion PR and is a fashion social media 
expert. Her opinoin on Fashion social media and the fashion industry is right on the nose. I cant agree with her more. I saw it all happen before my eyes at this past season’s New York Fashion Week. Fashion brands you better buckle your social media seat belt, because its going to be a bumpy ride, but a truly eye opening brand expansive experience.
Post Syndicated from PR Couture
As WWD noted last week, “Gucci is doing it. So are Oscar de la Renta, Donna Karan, Target, Urban Outfitters, Louis Vuitton and Rachel Roy.” Once content to thrive behind the decadent curtain of whatever fabric was currently season, social media, like fashion blogging and reality TV before it, has forced fashion into a new level of access. So in today’s fashion world, an aspiring fashionista in Kansas can get a glimpse into Betsey Johnson’s day, submit a design for a Coach Tote, and tell Teen Vogue via Facebook that they like the latest issue, all with a few keystrokes. It’s a world where teenaged fashion bloggers are invited to design shoes for major retailers and limited-edition handbags are hidden across NYC, hints given away scavenger hunt style on Twitter. Pretty remarkable, don’t you think?
What is also important to note are the conversations taking place with the laptop powered down and the phone on vibrate at the bottom of a bag, conversations of the face-to-face kind about the future of our industry and opportunities to engage with the innovators and leaders who are shaping it’s evolution. These meet-ups and collaborations are not only contributing to the industry’s awareness level and willingness to shift when it comes to social media strategy, but the business world at large is taking note of how fashion is taking up space online.
Recently, at the 140 Conference in New York, fashion entrepreneur Yuli Z and fashion marketing expert Macala Wright discussed fashion + social media in regards to Twitter. It’s worth a listen to hear about how issues of privacy and even trends themselves are being affected by this new form of communication.
Even more recently, 360Fashion, a network of high level fashion professionals using the latest web 2.0 and mobile to create online media, hosted a mixer in New York that was streamed live using the 360Fashion Live streaming Facebook application. The purpose of the event was to bring together top bloggers and fashion professionals to discuss how new media is affecting their professions. Top make-up artist Regina Harris, (she recently did Chanel Iman’s cover look for the May, 2009 Bazaar) and celebrity and Vogue stylist Lisa Von Weise (Lindsey Lohan, Penelope Cruz) answered questions from attendees, sharing insight into the fashion industry, how they use online media, where the find inspiration, and trend spotting, in an open-ended discussion… To read there perspectives visit PRCouture.com
