Photo via Vogue Australia Tumblr
A picture says 1,000 words. One photo, so many thoughts, interpretations, emotions. Imagery is so important in story telling that is no surprise how quickly Tumblr has crept into the fashion industry and made itself a space in the past two years. From brands like DKNY to Madewell, to glossies Vogue to Russh, and our fave influencers from Nina Garcia to Coco Rocha – Tumblr gives us an extra window into brands (retailer, publication, personal) stories and inspirations more than ever before.
Photo: Anja Rubik and Iselin Steiro by Camilla Akrans (2006)
Whether you’re doing it just for yourself or for a Fortune 500 company, there are a few things think about as a brand on Tumblr:
- Identity – Think about how you want to represent yourself. Who are you and how will you express that through your Tumblr design, content, and words.
- Personality – Keep it real, weird, quirky, casual – a.k.a. = yourself. Show your humor, your dark side, your romantic side. Show you.
Photo: Vogue Paris October 2009
- Values – Use Tumblr as a way to show what’s important to you. What makes you tick? What do you stand behind? Posting a photo is like an endorsement or a thumbs up to that image, so keep in mind the attitude it influences.
- Audience – It always comes back to your audience – customer/visitor/reader – who ever. What do they want to see from you? Keep them in mind as you post, even if your only audience is you.
Photo: Dree Hemingway by Lachlan Bailey (2009)
Tumblr has opened up a a whole other way for brands and consumers to engage with one another and understand each other’s point of view. Tumblr is an extension of that marketing conversation, image, and most importantly - relationship.