Twitter Strategies for Every Fashion Company

Through my recent experience interning at a fashion brand in NYC, I’ve come to realize that many brands know they need to be on Twitter to but don’t necessarily have a strategy laid out to how they can best use it.

I came across a great group on LinkedIn called nonetheless, “Twitter Strategies“and the below article “7 Insanely Useful Ways To Search Twitter for Marketing” which can be applied to any brand.

There are current a few fashion brands that use Twitter well, such as DKNY and DVF, but there are a few (not going to mention names) that hardly engage with their following at all. One key insight I found in the article was competitive eavesdropping. Eavesdropping on what the Twitter-sphere is saying about competitor brands or about your brand, is key to shaping how you interact with the community.

I especially enjoy when I talk about a brand in my tweet, such as DKNY and without even “@” replying them, they searched for the brand name and engaged in a quick DM (Direct Message) with me. That kind of personal touch goes a long way for brand advocacy, and I definitely value it as a consumer.  Skim through the article below and find some ways how Twitter can help your brand whether it be a fashion blog, small boutique, or large brand!